Digital Marketing Executive
We’re in search of a Digital Marketing Executive to join our innovative team. As a vital member of our Growth team, you will play a pivotal role in expanding our customer base within the legal industry and exploring new markets.
What you will do
- Devise and execute strategies to grow customer leads, leveraging platforms such as LinkedIn Sales Navigator, industry directories, personal networks, and other sources.
- Qualify and engage prospective customers through various channels, including email, phone, and LinkedIn messaging.
- Monitor and analyze the customer pipeline, providing regular updates and insights to the Growth team.
- Identify trends in customer engagement through different outreach campaigns.
- Collaborate in the development and maintenance of an efficient sales system, primarily using tools like Hubspot Sales and Hubspot Marketing.
- Create and update sales and marketing materials, including pricing sheets and feature highlights.
- Participate in special projects, such as event sponsorships and industry partnerships.
- Contribute to customer support initiatives.
Requirements
- Prior experience as a Digital Marketing Executive with a proven track record of successful campaigns.
- Demonstrated expertise in leveraging digital channels for customer acquisition within the legal industry.
- Proficiency in utilizing LinkedIn Sales Navigator, industry directories, and personal networks for lead generation.
- Strong qualification skills for prospective customer leads through email, phone, and LinkedIn messaging.
- Experience in tracking and analyzing customer pipelines, presenting insights to the Growth team.
- Ability to identify trends in customer engagement with various outreach campaigns.
- Knowledge of implementing and maintaining an efficient sales system, particularly within Hubspot Sales and Hubspot Marketing.
- Capability to create and maintain compelling sales and marketing materials, including pricing sheets and feature highlights.
- Proven involvement in special projects like event sponsorships and industry partnerships.
- Contribution to customer support initiatives.
Educational Qualification
- A degree in Marketing, Business, or a related field is preferred but not mandatory.
- Relevant certifications in Digital Marketing will be a plus.
We are dedicated to fostering a positive and inclusive work environment, providing equal opportunities to all qualified applicants, regardless of race, color, ancestry, or religion.